The job of Public Relations is to make good news as effective as possible. Today, with over 400,000 PR professionals in the working world, Public Relations is booming. This “boom” is contributed not only by the number of people gaining interest in the field, but also to the ever-growing technological advances that allow PR professionals to do their jobs more thoroughly. Thanks to tools like blogging, we now have access to a surplus of information located at our fingertips (literally).
According to Blake Barbera, author of Wet Feet PR (http://wetfeetpr.blogspot.com/2005/11/why-anyone-would-want-career-in-pr.html), “I’d have to say that one of the great things about being in Public Relations is that you are always kept abreast of what is cutting edge and what is new.”
Blogging brings an innovative foundation to the forefront of Public Relations. Professionals are connected to their publics in ways thought never imaginable. For example, Heal Magazine has access to a greater public thanks to the marketing of Heal Blog (http://cureheal.wordpress.com/), a blogsite inviting cancer survivors to discuss life after cancer. Someone who may not have previously subscribed to Heal Magazine may do so after learning about it through the blogsite. Hence, blogging allows multiple markets or organizations to promote one another.
Sites like PRSA Puget Sound Chapter(http://prsapugetsoundchapter.blogspot.com/)invite professionals to communicate with one another about various PR tips, tactics, job opportunities, etc. Professional PR sites such as this one have become increasingly popular, as the challenges of keeping up with the fast- paced technologies like blogging continue to surface. As we dive into the world of blogging, we embark upon the journey of PR and look forward to where it will lead us in the future.
Let me know if you have any thoughts…
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment