"Without publicity a terrible thing happens...nothing."- P.T. Barnum

After taking many classes centered on public relations, I have come to appreciate its contribution to the workplace. First of all, I think that many people have the wrong idea about how exactly to define public relations. A definition that I have come to love is that public relations is doing good and telling others about it. PR is not and should not be about negative press, defaming competitors, or destroying reputations. If you are looking for a job that allows you to do this, then search elsewhere; because, unfortunately for you, you may not get too far in the field PR.

To maintain success in the PR field, one must uphold to a certain level of professionalism. Those entering the PR world will quickly learn that relationship building is key; as Michael Morton, author of Marketing Monster advises, it is a good idea to do simple things like, treat your colleagues to a lunch, or take extra time to write hand written thank you notes. Little things like this help others gain your attention, and ultimately your friendship and trust (http://marketingmonster.wordpress.com/category/marketing-strategies/.

In order to promote your client in a positive light, you must build and maintain respect from the media, with which your ultimate success or failure depends, not to mention the success or failure of your client. As far as print media goes, it is essential to realize that reporters do not have all day to edit your mistakes. You must be polished, precise, and to the point. After all, journalists have plenty of other sources, allowing them to seek information elsewhere if necessary; if you want your information to be heard, get it to the right person, at the right time, in final form.

If you work in public relations, remember that your client depends on you: as the professional, your job is ultimately to aid your client in the development of their career. Finally, remember that the working world is built upon skills, relationships, and reputations. So play by the rules, and you just may surprise yourself at how quickly both you and your client will see results. More information on the expected code of ethics from public relations professionals may be found on the PRSA Web site: http://www.prsa.org/aboutUs/ethics/preamble_en.html

Here are a few more sites to check out:

http://www.prblognews.com/

http://www.prnewsonline.com/prnewsblog/

Check back soon...